Ethics

Ethics means respecting the individuality of different cultures and people as well as bearing the social, financial and cultural responsibilities of the company. Business thinking always involves emotions and caring as well.

Genuineness and honesty

All of Marimekko’s business operations – its products, services and corporate communications alike – must clearly be identified with Marimekko’s core values.

Freedom of creativity, courage and responsibility

Marimekko’s strength and the cornerstone of its success is creative design. Free rein has been given to creativity – but everyone must always be aware of their responsibilities, too. The ideas that are realised must have a clear connection to business realities and objectives.

Enthusiasm, commitment and goal-orientation

Enthusiasm is the desire to improve oneself and create something new. Commitment means making consistent progress towards objectives and shouldering one’s responsibilities in the achievement of objectives.

Positivity, aestheticism

The basic philosophy informing Marimekko’s business operations includes a positive attitude to life and the sensitivity to seeing and expressing beauty.